![]() ![]() ![]() For example, the Rotten Tomatoes Critical Reviews for the film. We found a ton of additional material on this film. There is also a place where you can view material from the original stage play and go through the process of creating Repo!Ĥ. The site also contains art work and promo materials for movie. Also the site contains chat rooms and a bulletin board for announcements and Q&A. The site is really kewl because it actually let's the viewer get into the world of Repo! The site contains clips of the film but also, and more notably, it contains character bios, place descriptions, and behind the scenes footage. The official site for Repo! The Genetic Opera is The film style of the trailer as well as the posters makes the point that the producers want to advertise this not as a "film" but an experience by creating a world made from the movie.ģ. ![]() The whole ad campaign seems to be cohesive. Considering the fact that this movie is only being released in specific areas is interesting because it further confirms the director and producers wishes to make this film a cult film. The target audience seems to be a hipper, music loving audience, the same cult audience who loves Rocky Horror Picture show. The publicity for this movie, in our opinion, is subtle but interesting because it does not make the consumer want to see a movie, it makes the world of the movie real. They emphasize the genre of the movie and the style as being indy or cult in nature. There add campaign is really in an effort to make this word and the people in it real. They also have released posters that tie into the world of Repo! such as the one posted at the top of this entry. The characteristics of the movies characters as well as who they are. In most of the posters that we have seen the characters are emphasized. ![]()
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